Dec. 18th 2018
Questions Home Page needs to answer:
What is it you do? >>>>> Solutions for their Pain
How can it help me? >>>> Out of Pain- Back in the Game!
How much does it cost? >>>>> Prices and Packages
How do I sign up? >>>>>> Book now buttons
Why you? >>>>> been there done that, Soma, MFR, Pandiculation
What’s involved? >>>>> call, email, assessment, hands on work, active living & pain prevention tips, movements and exercises.
What can it help with? Ailments? >>>>> Back pain, plantar fasciitis etc
Figure out which pages should be a part of navigation and which parts on V/Blog?
What happens in a private session
Finish Video & put it in here rather than an image or have a thumbnail from video and put video on page it links to.
What types of injuries can you help?
Can it help my Performance?
Delete Back Pain Specialist page- no info in it. - Done
Contact Page- form not working MailChimp deactivated my account. I emailed to find out what’s going on Jan 16 2019
Put Give-away on Home Page- have to get things with Mail Chimp confirmed first.
Tighten up wording on home page. For each section. i.e.- boxes- titles, sub-titles.
KISS- 4-Work - a simple page with workshops & presentations for - more info & workshop outlines email: - Greg is not taking any consulting contracts. to inquire phone.
blog- look up publishing when building website and summary block I’m guessing you can’t put blog posts in a summary block unless they have been published. - have blog post summary block on home page? -Done
1. Look up Tweaking search engines SEO (To find a site map to to http://greg-augustine.squarespace.com/sitemap.xml)
2. Blog or Pages on performance and Pain. Different types of pain. Shoulders, Back, hip, foot, headaches. Making it easy for older people to navigate and find.
3. Look up/Learn about blogging and side columns- Done
4. Learn about RSS feeds
blogging tips and reminders:
create a Blog titled regular page with a summary block on Home/Index page.
Have actual Blog page unlinked or in secondary navigation I think. Video referring to this. https://www.youtube.com/watch?v=EgQSZgbxlH0
Blogging on Brine template
building community - building email list - getting email address
Book an Assessment
2019 Year of Creation, Action, Completion
Website Launch Project
1. Figure out Contacts problem- Preparation- done
2. Delete contacts from previous email Preparation- done
3. Finalize Launch email (MailChimp) and FaceBook strategy. Preparation
4. Launch Website announcement- Execution
http://www.anderson-ergo.ca/index.html some ideas on wording and on front page she has call for a quote. FHP forward head posture- I will name the Vulcher, or the Hunch
Marketing & ideas
Start Products page
I can put private sessions on there to start off with.
I can also put on Finding Neutral CD
Intro SoMojo's & workshops. Schedule for year. -
Each workshop with a picture > make it like a poster- when they click on it- it enlarges
Dental assistants > Secretary's day, Gardening, Skiing series, - if they go > great - it they don't then I will still be getting word and perception out there of the variety of work I do.
Add later > SSCT Soma Somatics Certification Training- Professional Trainings: Create and link to HP workshops.
Could have a Nav. link- called Trainings and Workshops?
Health Professional (online or in- person)
Public- (online or in- person)
Industry specific i.e. dental hygienists? What to call this category? - Don’t get caught up with perfect names- Not major focus of Sales
Introduction > Fundamentals > Core Principles- Workshop like essential somatics
SoMojo> Somatic exercises, Movements, explorations
Clinical Soma Somatics > H.O.
Present the idea of soma 2 go.
Include Quotes in different parts of the website. Maybe create graphic or put quote in an image.
Check Picture file size. Some load slow. i.e.-Me talking with max and older gal
Highest value Real Estate. Take out some of the blocks on Top of home page. Done
Rules for headers and Fonts- Capitlization use wisely and intentionally. don't make it interrupt flow of reader of message you want reader to get.
4 Work- workshops
- editing content.
- email us for Unique Value added information
- add quote:
- hidden risk factors, best tools, best practices, - NM, etc.
Go thru photos and save to proper files
Find River photo shoot. CD
save them all in designated sizes.
Edits: 4Work Gold logo
Put pics of clinic sign on contact page. -Done
Soma 4 Golf Performance
Gather- Client photos before & after and add a few into website- maybe rotate them every two months.
Keynote: 4 Living
Audio Narration recording
Keynote: 4 Work-
visible and invisible costs,
it is the law, liability, production, prevention, business write off, investment in business success,
Stats- Proof that it is a problem. People are at risk. effects all parts of their life
Stories/Testimonial - Maybe read off part of testimonial as the words are up on screen
Greg- Testimonials -Slideshow illustrating different things I do and different looks I have.
IN HER WORDS....
"Even though I know a lot about back care and have good personal awareness I still experience the odd bad period of low back pain from an old injury. I've seen all kinds of therapists and know lots of exercises and stretches but sometimes I still have a bad spell. Recently, after suffering a few months of low back pain with no improvement I went and seen Greg. Within one session I was standing straighter and walking easier with a substantial reduction in pain. After a few more sessions I have been feeling great, balanced, much stronger and pain free again. I believe Greg's Integrated Somatic approach is a vital key to effective and long-term rehabilitation. "
PEGGY MCCANN, B.SC., M.A.,