Dec. 18th 2018
Questions Home Page needs to answer:
What is it you do? >>>>> Solutions for their Pain
How can it help me? >>>> Out of Pain- Back in the Game!
How much does it cost? >>>>> Prices and Packages
How do I sign up? >>>>>> Book now buttons
Why you? >>>>> been there done that, Soma, MFR, Pandiculation
What’s involved? >>>>> call, email, assessment, hands on work, active living & pain prevention tips, movements and exercises.
What can it help with? Ailments? >>>>> Back pain, plantar fasciitis etc
Figure out which pages should be a part of navigation and which parts on V/Blog?
What happens in a private session
Finish Video & put it in here rather than an image or have a thumbnail from video and put video on page it links to.
What types of injuries can you help?
Can it help my Performance?
Delete Back Pain Specialist page- no info in it. - Done
Contact Page- form not working MailChimp deactivated my account. I emailed to find out what’s going on Jan 16 2019
Put Give-away on Home Page- have to get things with Mail Chimp confirmed first.
FAQ pages for each section to link to from Footer
Sign up with Mail Chimp again.
Tighten up wording on home page. For each section. i.e.- boxes- titles, sub-titles.
Private session link - create an entrance page- Write up paragraph (overview of what I do- SOMA Somatics) > Testimonials > Picture Links to MFR and Somatics
KISS- 4-Work - a simple page with workshops & presentations for - more info & workshop outlines email: - Greg is not taking any consulting contracts. to inquire phone.
blog- look up publishing when building website and summary block I’m guessing you can’t put blog posts in a summary block unless they have been published. - have blog post summary block on home page? -Done
1. Look up Tweaking search engines SEO (To find a site map to to http://greg-augustine.squarespace.com/sitemap.xml)
2. Blog or Pages on performance and Pain. Different types of pain. Shoulders, Back, hip, foot, headaches. Making it easy for older people to navigate and find.
3. Look up/Learn about blogging and side columns- Done
4. Learn about RSS feeds
blogging tips and reminders:
create a Blog titled regular page with a summary block on Home/Index page.
Have actual Blog page unlinked or in secondary navigation I think. Video referring to this. https://www.youtube.com/watch?v=EgQSZgbxlH0
Blogging on Brine template
building community - building email list - getting email address
Book an Assessment
2019 Year of Creation, Action, Completion
Website Launch Project
1. Figure out Contacts problem- Preparation- done
2. Delete contacts from previous email Preparation- done
3. Finalize Launch email (MailChimp) and FaceBook strategy. Preparation
4. Launch Website announcement- Execution
http://www.anderson-ergo.ca/index.html some ideas on wording and on front page she has call for a quote. FHP forward head posture- I will name the Vulcher, or the Hunch
Marketing & ideas
Start Products page
I can put private sessions on there to start off with.
I can also put on Finding Neutral CD
Intro SoMojo's & workshops. Schedule for year. -
Each workshop with a picture > make it like a poster- when they click on it- it enlarges
Dental assistants > Secretary's day, Gardening, Skiing series, - if they go > great - it they don't then I will still be getting word and perception out there of the variety of work I do.
Add later > SSCT Soma Somatics Certification Training- Professional Trainings: Create and link to HP workshops.
Could have a Nav. link- called Trainings and Workshops?
Health Professional (online or in- person)
Public- (online or in- person)
Industry specific i.e. dental hygienists? What to call this category? - Don’t get caught up with perfect names- Not major focus of Sales
Introduction > Fundamentals > Core Principles- Workshop like essential somatics
SoMojo> Somatic exercises, Movements, explorations
Clinical Soma Somatics > H.O.
Present the idea of soma 2 go.
Include Quotes in different parts of the website. Maybe create graphic or put quote in an image.
Check Picture file size. Some load slow. i.e.-Me talking with max and older gal
Highest value Real Estate. Take out some of the blocks on Top of home page. Done
Rules for headers and Fonts- Capitlization use wisely and intentionally. don't make it interrupt flow of reader of message you want reader to get.
4 Work- workshops
- editing content.
- email us for Unique Value added information
- add quote:
- hidden risk factors, best tools, best practices, - NM, etc.
Go thru photos and save to proper files
Find River photo shoot. CD
save them all in designated sizes.
Edits: 4Work Gold logo
Put pics of clinic sign on contact page. -Done
Soma 4 Golf Performance
Gather- Client photos before & after and add a few into website- maybe rotate them every two months.
Keynote: 4 Living
Audio Narration recording
Keynote: 4 Work-
visible and invisible costs,
it is the law, liability, production, prevention, business write off, investment in business success,
Stats- Proof that it is a problem. People are at risk. effects all parts of their life
Stories/Testimonial - Maybe read off part of testimonial as the words are up on screen
Greg- Testimonials -Slideshow illustrating different things I do and different looks I have.
IN HER WORDS....
"Even though I know a lot about back care and have good personal awareness I still experience the odd bad period of low back pain from an old injury. I've seen all kinds of therapists and know lots of exercises and stretches but sometimes I still have a bad spell. Recently, after suffering a few months of low back pain with no improvement I went and seen Greg. Within one session I was standing straighter and walking easier with a substantial reduction in pain. After a few more sessions I have been feeling great, balanced, much stronger and pain free again. I believe Greg's Integrated Somatic approach is a vital key to effective and long-term rehabilitation. "
PEGGY MCCANN, B.SC., M.A.,